WordCamp Fayetteville #wcfay, a gathering of WordPress enthusiasts is being held June 22-24, 2018 in Fayetteville, Arkansas. Being loyal WordPress fans ourselves, it only makes sense that Sharp Hue is a Proud Sponsor of WordCamp Fayetteville 2018.
Since the Sharp Hue team will be in attendance at the conference, we tasked ourselves to create a shirt for the occasion that celebrates our unique brand. So, we went straight to the drawing board to sketch out a few possibilities.
Our process starts on paper
Putting pen to paper is the best way to jumpstart the brain and get ideas flowing freely. We wanted a design that creatives and technologists would appreciate, while not resorting to the overdone designs like putting software code on a shirt. While that’s something coders would understand, we didn’t want to create something so niche that people outside of our circles would be lost, either. It needed to be something that everyone could enjoy while also channeling our inner geek!
Our original sketches ranged from comparing building websites to baking cakes, to our logo on a Rubik’s cube. Now, while walking around wearing a shirt with a cake on it would’ve been a great fashion statement, everyone liked the idea of spoofing the “100” emoji and its related hashtag #KeepIt100.
#KeepIt200 was born.
If you’re wondering by now why we’re Keepin’ it 200 OK, that’s because 200 OK is a status code used by web browsers that means “The request has succeeded”. The hackerish looking graphic below provides some insight into that loading process. While most people have come across a 404 Page Not Found, very few realize 200 OK exists. In fact, there are dozens of status codes so if you’re fully geeking out, check out HTTP Status Codes.
From paper to digital concepts
Now that we had a fun idea, then came the question, “What can we do with ‘Keep it 200 OK?”
The emoji idea was cool, though how could we incorporate our own personal twist? So we made several variations and plentiful design revisions. We determined it would make sense to have a t-shirt color that matched to our logo, for the sake of brand consistency, while providing a great backdrop for our design.
Finding opportunity in every concept
All said and done, the victor that made it out of the design colosseum was the design in the bottom right corner. We are always a little sad when a design isn’t used, however, we remembered how much we like stickers and used the “Keep it 200” emoji style for a cool sticker we could hand out. After some tweaking and getting it to match the shirt design, we were rewarded with great shirts & a great sticker. Kevin Bourne, our newest team member who worked on this project, was personally rewarded with the $1 million dollar paper prototype!
So, what does #KeepIt200 mean to the team at Sharp Hue?
While the t-shirt and sticker were really fun projects to work on, there are some deeper meanings to how #KeepIt200 connects with the Sharp Hue brand.
- We always give 100% to whatever problem we’re solving or project we endeavor.
- We really love things that are high-quality, built-to-last, and pay respect to our craft.
- Because 200 OK means the website loaded successfully, we feel this strongly represents everything we do behind the scenes to create Beautiful Websites That Work®