Top 75 website maintenance tasks you should handle soon to avoid the risks of a stale site

You might be surprised by the number of things it takes to run an adequately updated website!

Fortunately, if you picked a dependable website partner to build your site, a lot of these things might be getting handled periodically. The truth is, there’s always something you or your website partner could be doing to improve your website. We focus on seven key areas of website maintenance: SEO, Analytics, Sales & Lead Generation, Promotion & Marketing, Testing & Hosting Upkeep, Content Updates, Usability & Interaction. Each area might be something you assign to different team members for a fair distribution of work.

Review this Top 75 list to get new ideas or double-check that you’re on track.

Search Engine Optimization (SEO)

  1. Add ALT tag descriptions to all of your images
  2. Make sure each page has an H1 tag for SEO
  3. Generate a sitemap.xml file and submit to Google & Bing
  4. View your robots.txt file and verify it allows search engines to index your site
  5. Write a new blog post to help boost your SEO
  6. Update content on inner pages with “internal links” that link to other pages on your site
  7. Update your physical address and Google Maps if you’ve recently moved
  8. Add keywords to your headings and content for more SEO impact


  1. Review your Google Analytics to see if there are opportunities in your traffic
  2. Review Google Search Console for potential errors or warnings from Google
  3. Add a Facebook Pixel, so data collects sooner than later
  4. Install heatmap tracking to understand where visitors pay the most attention
  5. Double check your Google Analytics code is working on ALL site pages
  6. Consider replacing Google Analytics with Google Tag Manager

Sales & Lead Generation

  1. Add an email subscribe form to start building a subscriber mailing list
  2. Make sure your contact form is notifying the correct person, so you never miss any leads
  3. Create a new web form or survey to capture customer feedback and testimonials
  4. Review and respond to comments visitors have left on blog posts
  5. Add a CAPTCHA to your web forms if you’ve been experiencing spammy leads
  6. Create an autoresponder for your contact form to increase professionalism

Promotion & Marketing

  1. Add any new social media accounts as links or icons in your footer
  2. Add a social sharing plugin to allow visitors to share your content easily
  3. Create a dismissible popup to promote a special offer
  4. Create a video or short slideshow with music to help explain your products
  5. Incorporate a tagline or slogan on your site to enhance branding
  6. Create a landing page to help you promote a new product or service
  7. Add new events to your events calendar to keep constituents and customers informed
  8. Create an email newsletter to share updates with your customers
  9. Incorporate an e-commerce plugin to sell a single product such as a book or report
  10. Link to the browser version of your latest newsletter to entice new subscribers

Testing & Hosting Upkeep

  1. Redirect broken links in your navigation to other pages in your site
  2. Test all website forms to make sure follow-up actions and notifications still work
  3. View your site from a mobile phone to see if it works and looks the way it should
  4. Check for broken links to external websites in content and either update or remove
  5. Remove or redirect old promotions & sale pages to avoid confusing a customer
  6. Test your site search to ensure it’s returning relevant results
  7. View your website in Chrome, Firefox, Safari, and Explorer to ensure consistency
  8. Renew any premium plugin licenses to avoid plugins becoming outdated
  9. Update WordPress core framework to the latest version
  10. Update WordPress plugins to the latest version to keep your site secure

Content Updates

  1. Update footer copyright year to reflect the current year or range of years
  2. Use your homepage slider photos to announce new products or services
  3. Update bios and pictures of people currently working at your business
  4. Remove past employees info: bio, phone numbers, and phone numbers
  5. Remove website user accounts for employees no longer with the company
  6. Format blog posts with headings, bulleted lists, and photos for easy reading
  7. Update lists of partners, sponsors, or client logos using their latest logos
  8. Add the most recent job openings at your business and remove old listings
  9. Update screenshots or portfolio items to the latest revision
  10. Add or update your privacy policy to keep up with GDPR or similar regulations
  11. Update your about page with any recent awards or accomplishments
  12. Add photos to your photo gallery and remove & delete ancient images
  13. Add new customer testimonials and remove old or no-longer relevant testimonials
  14. Update your business hours and let customers know if you close for holidays
  15. Review and update your refund and shipping policies for accuracy
  16. Update food menus, product pricing sheets, and catalog PDFs to the latest revision
  17. Remove authors byline or posted by dates if you are no longer posting news
  18. Add new Q&A items to your FAQs page and update outdated items
  19. Organize pages to assure your site is simple to navigate
  20. Update your products or services pages with the latest details and pricing

Usability & Interaction

  1. Add subtle animation or parallax background effects to add visual interest
  2. Implement background videos or textures to add more appeal to your site
  3. Change the wording and color of buttons to try and increase conversion
  4. Incorporate icons into buttons to make them more interesting
  5. Add an alert banner to the top of your site for inclement weather announcements
  6. Make your desktop site navigation “stick” to the top for easier navigation
  7. Integrate a social media feed onto your homepage to keep it fresh
  8. Implement a chat program to enable website visitors to chat with you live
  9. Add a header image to each inner page or site section for visual interest
  10. Implement a ‘Pay My Bill’ capability to enable online payments for customers
  11. Make sure your site is secure and uses an SSL certificate
  12. Update important graphics on your site to be compatible with high-resolution screens
  13. Add a favicon for your site to make browser tabs and bookmarks more interesting
  14. Add custom icons/photos to your homepage to draw attention to services or products
  15. Add expanded navigation to the footer so users can easily find where they want to go

Ultimately, it’s in your best interest to keep updating and adding content to your website. A part of search engine optimization strategy is the evergreen value provided by writing new material that is rich in keywords and letting search engines see that you keep your content fresh.

Even if you accomplish all 75 of these items, you can always start thinking about your next website redesign or refresh. The typical shelf life of a correctly built website can be several years; however, most businesses experience enough changes every two years that should consider a modern and up-to-date website presence that takes advantage of the latest technologies. Fortunately, if you’re using a platform like WordPress, a new theme can be chosen or custom designed without worrying about losing the underlying content.

If taking care of all these updates sounds daunting, ask your website partner about a WordPress maintenance service where you can work with them to tackle small updates on a monthly basis. Most websites that stay updated are the result of proper planning and teamwork, so the workload is spread out among team members and over time.