…part of the “Ten Ways to Maximize Your Small Business Website’s Performance” series…
Social media is a great way to keep your customers in the loop and also to let them help you promote your products and services. Consider setting up a Facebook page for your company. Create a Twitter account that keeps your customers informed about interesting things you are doing. Use Linked In, Spoke, or the relevant community within your industry to network and build relationships.
Word of mouth has long been one of the best means of marketing around. Now, it’s just as likely to be a text, a tweet, or an email as a spoken word. It’s still a great way to establish trust and strengthen connections.
Social media is a two-way street. You can learn from your customers and your colleagues, and even from your competitors. Give your visitors as many ways as possible to give you feedback about your web site, company, products, and services. You’ll get valuable insights, and your visitors will feel more engaged with your company.
The most important thing to remember in using social media is authenticity. Social media marketing isn’t the same as advertising. It’s a community, or a set of communities. Your business benefits from being part of the online community just as it does from being part of the community where you live.